Neiman Marcus
This luxury clothes retailer experienced a top-line sales decline of 5 percent during the 2017 fiscal year. The company tried a number of things to improve the situation. RetailDive reported that they seem to be working! Sadly, Neiman Marcus has interest expenses that make things difficult. Some suggested tactics would be laying off 200 jobs and launching a “Digital First” customer engagement plan. Canadian company Hudson’s Bay initially wanted to acquire the company, but this did not happen.
Neiman Marcus
Bebe
Things began to go downhill for Bebe when creative director Neda Mashouf divorced founder Manny Mashouf in 2007. RetailDive said that it also took a hit from the decline of mall culture. In 2017, the fashion retailer experienced a $4.6 million operating loss. The company tried to improve the situation by avoiding the typical retail space. In fact, it paid $65 million to shut down physical stores and solely focus on e-commerce. In 2016, Forbes said that Bebe had 180 stores in operation. Will this work? We’ll see.
Bebe