Subway
If we did not succeed on our first try to give our company a name, then try again. And if it still did not work, just keep on trying. It was exactly what went through with Subway, one of America’s favorite sandwich stores. Dr Peter Buck started serving sandwiches in Bridgeport, Connecticut and named his restaurant as Pete’s Super Submarine. The founder changed the name to Doctor’s Associate Inc., as an ode to his doctorate. However, it was clear that he needed to rebrand and along came Subway.
Subway
Toyota
There were times when names slightly changed that people wondered whether they bothered to rebrand. The best example would be Toyota, a Japanese auto manufacturer. It was initially called Toyoda named after Kiichiro Toyoda, its founder. However, the company staff thought that Toyota was a better name because it could be written in eight strokes in Japanese. It matched with Japan’s lucky number, eight. The company decided to put the idea to action and asked the customers to weigh in on the name and design. Toyota had been chosen after thousands of submissions.
Toyota