Not Their First Time
When they opened Studio 54 in 1977, they had no idea that it was going to blow up like that. Schrager and Rubell bought the old CBS studio and turned it into a musical bonanza with the help of the old lighting. They painted the ceiling using black paint and converted it into a wonderland. However, they had trouble obtaining liquor licenses! Opening night approached, so they had to come up with a plan.
Not Their First Time
One-Day Catering Permits
It was very hard to get the license, so Ian Schrager and Steve Rubell decided to just get catering permits. They could not open a club without booze, so it was time to find other ways. They started a company called “Broadway Catering Corp,” which allowed them to get crates of alcohol for their guests. The Liquor State Authorities later got suspicious and asked why they had to get all those permits. This was the beginning of the end for Studio 54.
One-Day Catering Permits