David’s Bridal
Nowadays, more and more brands choose to have more casual attires and cheaper weddings. That’s the reason those in the wedding industry like David’s Bridal are going through drops in their sales. The wedding dress superstore sees some serious challenges.
Cole Haan
In 2018, USA Today included Cole Haan on their list of 26 companies that are most at risk. The company even tried to appeal to the rising trend of athletic shoes by changing its image and focusing on sneakers more than dress shoes. Cole Haan was owned by Nike. After that, it was bought by Apax Partners in 2013 and it abandoned Nike’s famous comfort technology.