J. Crew
J. Crew appears to be all over the headlines these days. Following the resignation of its CEO in 2018, the company kicked off the new year by closing six outlets in January. This round of store closures is part of a bigger plan to close 30 locations. They made the proposal public last summer. However, we still don’t know which stores they plan to close in order to meet their goals.
Vitamin Shoppe
Vitamin Shoppe is experiencing issues comparable to GNC’s. They are focused on e-commerce and building a subscription business to circumvent these challenges. Top-line sales were $1.2 billion in 2017, down 8.5 percent from the prior year. The reduction in the popularity of shopping malls, as well as the growth of competitors, are to blame for the problem. We’re hopeful that their new product categories, shipping services, and marketing events will help them break free from this rut soon!